Marketing and Advertising
Leeds Beckett University
UCAS Code: N555 | Bachelor of Arts (with Honours) - BA (Hons)
Leeds Beckett University
UCAS Code: N555 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
GCSE/National 4/National 5
GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy and Adult Numeracy are accepted in place of GCSEs.
UCAS Tariff
A minimum of 72 from two A Levels or equivalent, excluding General Studies
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
**Become an expert in successful and innovative marketing and advertising. You’ll use your knowledge of brands and audiences to drive organisational growth.**
As part of this marketing and advertising course, you’ll:
- Develop a comprehensive knowledge of the structures, concepts and processes involved in marketing, communications and advertising management
- Understand the changing landscapes organisations operate in, strategically and tactically, spanning: social, economic, financial, technological, political, sustainable, ethical and legal frameworks
- Learn to respond effectively to innovative ideas, adapt to changing circumstances, and address complex business, organisational and societal challenges with an open and critical mindset
- Study broader marketing areas such as creativity and digital strategy
- Understand how to use your communications expertise to build relationships with target audiences
- Learn how to support the achievement of business objectives and development through marketing and advertising management
- Have the opportunity to be mentored by experienced marketing practitioners
**Find out more**
**Student work**
Visit our blog, Marketing Leeds, for insight into work produced by current students.
**Guest lectures**
Our guest lecture programme will give you access to experts in marketing and advertising. To view and register for any upcoming guest lectures, visit our university events webpage.
**Industry placements**
Students have completed placements with companies including Apple, Disney and L’Oreal.
**Links with the CIM**
Our links with the Chartered Institute of Marketing (CIM) mean you’ll be exempt from certain CIM modules on completion of this course.
The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through our CIM Accredited Degree. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.
**Why study the Marketing & Advertising course at Leeds Beckett University?**
- 100% of students on BA (Hons) Marketing with Advertising Management were positive about the way teaching staff explain things*
- Optional year-long paid work placement in industry
- Professionally accredited by the Chartered Institute of Marketing (CIM)
- Work with real-life clients to gain hands-on marketing experience and learn from Leeds Business School's guest lecture series
- Use simulation software and real-life activities to replicate decision-making in situations of uncertainty
Modules
Year 1 Core Modules:
- Marketing Essentials
- Applied Marketing, PR & Communications Practice
- The Communications Toolkit
- AI & Marketing
Year 2 Core Modules:
- Principles of Advertising
- Campaign Planning
- Integrated Brand Communications
- Creativity
Year 3 Core Modules:
- Marketing & Digital Strategy
- Advertising Strategy
- Media Planning Project
In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.
What students say
We've crunched the numbers to see if the overall teaching satisfaction score here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£21k
£26k
£29k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Explore these similar courses...
Higher entry requirements
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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
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Course location and department:
This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
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Teaching Excellence Framework (TEF):
We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
Have a question about this info? Learn more here
