Fashion Marketing
De Montfort University
UCAS Code: WN45 | Bachelor of Arts (with Honours) - BA (Hons)
De Montfort University
UCAS Code: WN45 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
112 UCAS points from at least 2 A levels or equivalent
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
About this course
Fashion Marketing BA (Hons) at DMU equips you with essential skills to thrive in the dynamic fashion industry. With a strong focus on sustainability, you'll learn to master marketing strategies within a global, circular economy. From small start-ups to luxury brands, our expert-led sessions, industry collaborations, and self-directed projects all drive toward a sustainable fashion future.
In your flexible first year, you’ll access our outstanding facilities when learning about fashion product. You will explore our textile and digital experience labs with expert support in learning how to analyse, create and present. You will also receive guidance in developing your own vision, mission and values.
You will explore our state-of-the-art facilities, including textile and digital experience labs, gaining hands-on experience in analysing, creating, and presenting fashion marketing concepts. With expert guidance, you’ll also develop your own unique vision, mission, and values.
Our course covers a range of diverse topics, including:
- Digital Marketing: online promotion and customer engagement.
- User Experience (UX) Design: Learn how to create seamless and intuitive customer journeys.
- Artificial Intelligence (AI) & Virtual Reality (VR) / Augmented Reality (AR): Explore the cutting-edge technologies reshaping the fashion industry.
- Customer Relationship Management (CRM): Develop strategies to build and maintain strong customer relationships.
- Fashion Communication: Understand the nuances of branding and communication in fashion.
- Sustainability: Delve into sustainable practices and their impact on the fashion industry.
- Design Innovation: Push the boundaries of creativity with innovative design techniques.
- Creative Brand Strategy: Learn how to create compelling brand narratives.
- Strategic Planning: Develop the skills to strategically plan and execute marketing campaigns.
DMU is committed to supporting students' professional development. As part of this commitment, we will cover the costs for students to gain a Level 4 Professional and Digital Marketing accreditation from the Chartered Institute of Marketing (CIM). Additionally, we will fund students’ CIM membership, providing access to exclusive resources on the CIM website, networking opportunities, and the chance to enhance their skills through additional courses. This empowers and prepares students for a thriving career in fashion marketing.
Modules
**Year 1**
Block 1: Fashion Consumer and Marketplace
Block 2: Fashion Business
Block 3: Fashion Lifecycle
Block 4: Sustainable Futures
**Year 2**
Block 1: Customer Relation Management
Block 2: Digital Innovation and Sustainable Futures
Block 3: Digital Marketing
Block 4: Fashion Communication and Branding
**Year 3**
Block 1: Strategic Fashion Marketing
Block 2: Creative Brand Direction
Year long: Research project
Assessment methods
You deserve a positive teaching and learning experience, where you feel part of a supportive and nurturing community. That’s why most students will enjoy an innovative approach to learning using block teaching, where you will study one module at a time. You’ll benefit from regular assessments – rather than lots of exams at the end of the year – and a simple timetable that allows you to engage with your subject and enjoy other aspects of university life such as sports, societies, meeting friends and discovering your new city. By studying with the same peers and tutor for each block, you’ll build friendships and a sense of belonging.
**Structure**
This includes design studio practice, formal lectures, group seminars, tutorials, lab work and practical workshops. There are regular tutorials and reviews which allow you to reflect and develop your work ready for your final presentation at the end of the year.
**Contact hours**
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations and reports). Your precise timetable will depend on the optional modules you choose to take, however, in your first year you will normally attend around 12 hours of timetabled taught sessions (lectures and tutorials) each week, and we expect you to undertake at least 25 further hours of independent study to complete project work and research.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Leicester Campus
Arts, Design and Humanities
What students say
We've crunched the numbers to see if the overall teaching satisfaction score here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Design studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Design studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Design studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£18k
£22k
£24k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£24k
£29k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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