Business and Marketing
De Montfort University
UCAS Code: NN15 | Bachelor of Arts (with Honours) - BA (Hons)
De Montfort University
UCAS Code: NN15 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
Access to HE Diploma
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
From a minimum of 2 A-Levels or equivalent
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
Discover where you can impact the business and marketing environment. Glow your awareness of real-world applications as you examine methods and techniques that are utilised today.
Through specific modules, you’ll be taught through innovative learning concepts through contemporary content and assessment strategies that aim to increase your employability skills through infographics, simulations, consultancy projects and group debates.
You’ll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which will allow you to understand a wide spectrum of opportunities within both the marketing and business world.
With that knowledge you will be able to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment. As well as critically interpreting business intelligence and applying knowledge of enterprise management, brands and markets to propose, justify and implement effective business and marketing solutions.
Modules such as the 'Business Ethics and Social Responsibility' will help you develop and apply values, skills, knowledge and behaviours that will enable you to contribute to the development of a just, peaceful and sustainable world.
**Key features**
* This course is designed with employability at the centre of the curriculum. Placements are integrated into module assessments; learners will have two short-term placement opportunities.
* By integrating the two disciplines of business and marketing, you will learn about both marketing and business subjects giving you an advantage in the global markets.
* Learn in innovative ways through our contemporary content and assessment strategy that aim to increase learners' digital and employability skills (from infographics to simulations, TED talks, consultancy reports, and group debates).
* DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.
* The core modules cover a range of business disciplines necessary to provide the knowledge required to succeed in business.
* Benefit from placement opportunities with local, national and global companies. You’ll be fully supported on your placement applications and during your placement year. Previous students have landed roles in brand marketing at Goodyear Dunlop and Puma, as a sales intern with Tata Technologies and in product marketing at Vauxhall.
* Benefit from block teaching, where most students study one subject at a time. A simple timetable will allow you to really engage with your learning, receive regular feedback and assessments, get to know your course mates and enjoy a better study-life balance.
Modules
**Year 1**
Block 1: Foundations of Global Business in the Digital Age
Block 2: Marketing: Theory and Practice
Block 3: Essential Business Intelligence and Financial Decision Making
Block 4: Entrepreneurship and Business Ventures
**Year 2**
Block 1: Contemporary Issues in Strategic Marketing
Block 2: Brands and Consumer Behaviour
Block 3: Marketing Practice and Industry Insights
Block 4: Business Ethics and Social Responsibility
**Year 3**
Block 1: Marketing, Society and Global Impact
Block 2: Choose one from the list below:
Digital Marketing for Business Managers
Crisis and Business Continuity Management
Block 3: Choose one from the list below:
Managing Customer Relationships
Creative Leadership and Business Thinking
Block 4: Choose one from the list below:
Marketing Consultancy Project
Marketing Dissertation
Assessment methods
**Teaching and assessment**
A mixture of large group sessions, tutorials, on line resources and formative assessments are used. Students are given feedback throughout the course to develop and improve their technical knowledge, skills and understanding.
Emphasis is placed on the application of technical understanding to case based and impact focused scenarios through the use of assessments.
**Teaching contact hours**
This is a full-time course. Each module is worth 30 credits. It is expected that student will spend a total of 300 hours of study for each module. You should be prepared to devote approximately 10 contact hours a week to your studies and additional independent hours of study in order to succeed. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.
Other: In addition, each module provides a two-hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.
**Self-directed study**
In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.
**Block teaching**
You deserve a positive teaching and learning experience, where you feel part of a supportive and nurturing community. That’s why most students will enjoy an innovative approach to learning using block teaching, where you will study one module at a time. You’ll benefit from regular assessments - rather than lots of exams at the end of the year - and a simple timetable that allows you to engage with your subject and enjoy other aspects of university life such as sports, societies, meeting friends and discovering your new city. By studying with the same peers and tutor for each block, you’ll build friendships and a sense of belonging.
Tuition fees
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What students say
We've crunched the numbers to see if the overall teaching satisfaction score here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Business and management (non-specific)
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Business and management (non-specific)
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
As only a small number of students take courses in this subject area, there isn't much information on what graduates do when they finish, so bear that in mind when you review any stats. Management, finance and business roles are common, but it's a good idea to ask tutors what previous graduates taking specific courses went on to do when you're at an open day.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£24k
£29k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Business and management (non-specific)
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£24k
£29k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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