Content Creation with Marketing
Arts University Bournemouth
UCAS Code: W225 | Bachelor of Arts (with Honours) - BA (Hons)
Arts University Bournemouth
UCAS Code: W225 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Scottish Higher
Scottish Highers – five passes at Grade C or above
T Level
UCAS Tariff
About this course
This course is a BA in Digital Content Production and Strategy, focuses on developing leadership and innovation skills relevant to a wide range of industries that are reliant on producing high-quality, high-volume content for digital platforms. Students will learn about audio visual production, data and digital strategy, consumer behaviour, AI, finance for business, environmental and ethics considerations, and more. By the end of the course, students will have the skills to strategically lead and manage content production businesses. The course is structured over three or four years (with an optional placement year in industry) and focuses on critical thinking, problem-solving, and practical projects applied to the growing industry of content for online platforms.
The growing presence of social media, search engine algorithms, and various digital platforms has heightened the need for skilled strategists capable of producing engaging content throughout different channels. Jobs in Digital Content Production and Strategy are expected to surge by 2030, with roles like Digital Marketing Manager, Content Strategist, and Social Media Manager becoming more prominent. A study by the UK government's Department for Digital, Culture, Media, and Sport reveals that the digital sector is growing 2.6 times faster than other industries, underlining the necessity of qualified professionals in this field. The BA Digital Content Production and Strategy will equip students with the skills they need to enter this fast-paced industry.
This course will study core units in, Content Creation, Social Media Management, Data and Digital Strategy, Consumer Insights, Business Finance, AI Technology and Application and Career Planning; it will culminate in each student undertaking major research project that will allow them to develop an in-depth project in their area of interest, deepening their skills and applying their learning. This course also focuses on developing students’ competency in collaboration, effective communication, as well as their business acumen, making graduates highly employable in leadership and innovator roles.
By the end of this course, graduates will be able to strategically plan for, create and manage the production of a wide range of digital content. They will have developed skills in collaboration, creative content production, effective communication, digital strategy, data management, social media marketing and using generative AI technology with ethical awareness. Additionally, they will be equipped to apply their learning through the development undertaken whilst working on live industry briefs, work placements, and their major project, preparing them for careers in leadership and innovation roles across digital platforms and industries.
Assessment methods
Coursework and practical work
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Main Site - Arts University Bournemouth
School of Arts, Media, and Creative Industries Management
What students say
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Media studies
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
Explore these similar courses...
Higher entry requirements
Lower entry requirements
Nearby UniversitySame UniversityThis is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.
Have a question about this info? Learn more here
This is the percentage of applicants to this course who received an offer last year, through Ucas.
Have a question about this info? Learn more here
This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
Have a question about this info? Learn more here
Course location and department:
This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
Have a question about this info? Learn more here
Teaching Excellence Framework (TEF):
We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.
Have a question about this info? Learn more here
This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
Have a question about this info? Learn more here
This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
Have a question about this info? Learn more here
Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
Have a question about this info? Learn more here
Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
Have a question about this info? Learn more here
The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
Have a question about this info? Learn more here
