Business with Marketing
University of the West of Scotland
UCAS Code: N1N4 | Bachelor of Arts (with Honours) - BA (Hons)
University of the West of Scotland
UCAS Code: N1N4 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
For year 2 entry, BBB required
International Baccalaureate Diploma Programme
For year 2 entry, 28 points required
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
Pearson BTEC Extended Diploma (QCF)
For year 2 entry, DDM required in relevant subject
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
For year 2 entry, DDM in relevant business subject
Scottish HNC
Entry to Year 2 with a HNC in one of the following titles: Marketing; Advertising & PR; Branding; Fashion Business; Digital Business; Business; Fashion Marketing; Management
Scottish Higher
T Level
Pass (C and above)
For Year 2 entry, Grade M required
UCAS Tariff
About this course
**Overview**
Prepare to excel as a marketing professional Our BA Business programmes are designed with your career aspirations in mind, offering flexibility and a broad range of opportunities to tailor your studies. Build a strong foundation in your first two years (Levels 7 & 8) with our newly introduced common modules where you'll focus on the essentials in business and marketing studies. For your third year (Level 9) onwards, you'll have the freedom to choose your area of specialism. Discover your passion and focus on the areas that excite you the most. Whether you stick with your initial plan or explore new pathways within the Business School, the choice is yours. The BA (Hons) Business with Marketing course has been refreshed to equip you with the skills and knowledge needed to thrive in today's rapidly evolving global economy. You'll master core business principles while specialising in marketing, AI-driven decision-making, entrepreneurial strategies, and practical insights directly relevant to real-world business challenges.
**Course Highlights**
You will
- Develop effective communication skills and in-depth knowledge to prepare you for a wide range of traditional and digital business and marketing roles.
- Gain specialist marketing and business skills that will help you stand out in today’s competitive job market.
- Focus on real industry issues, providing you with the practical experience to solve the marketing and business challenges faced by modern businesses.
- Benefit from accreditation by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain CIM qualifications through the CIM Graduate Gateway after graduation.
- Engage in hands-on projects with real companies, applying your knowledge to solve real-world business and marketing challenges.
- Learn to harness AI-driven decision-making and entrepreneurial strategies to succeed in a rapidly evolving global economy.
- Explore contemporary topics such as sustainability, business ethics, etc., aligned with UN Sustainable Development Goals (SDGs).
- Study in a programme with strong links to local and national organisations, ensuring teaching and assessments are aligned with current industry demands.
**Careers**
Jobs Graduates of the BA (Hons) Business with Marketing programme are well-equipped with the skills and knowledge to excel in a variety of marketing and business roles across diverse industries. They often secure positions such as:
· Project director
· Sales promotion manager
· PR manager
· Product manager
· Marketing research specialist
· Marketing and business process manager
· Business development & marketing executive
· Digital marketing executive
· Social media manager
Graduates find opportunities in local, national, and international organisations, ranging from marketing agencies and large corporations to start-ups and non-profit sectors.
Further Study
You can advance your education with a MSc in Digital Marketing or a Master of Business Administration (MBA) at UWS. Additionally, you can also pursue professional qualifications through the Chartered Institute of Marketing (CIM), with the potential to achieve Chartered Marketer status.
Modules
Year 1:
In the first year, students will build a foundation in business and marketing principles. Core modules include:
· Introduction to Marketing
· Understanding Organisations in Business and Society
Entrepreneurial Thought and Action. Students can select from a range of options including:
· Introducing People Management*
· Fundamentals of Finance*
· Foundations of AI in Business*
· Professional Development Experience (Year 1/ Level 7)
* these are the recommended optional modules for BA (Hons) Business with Marketing students.
Year 2:
The second year focuses on developing practical business and marketing skills. Core modules include:
· Social Media Marketing
· Creating Sustainable Business
· Operations Management
·Students can select from a further range of options including:
· Organisational Behaviour*
· Digital Workplaces*
· AI Innovation and Business Analytics*
· Professional Development Experience (Year 2/ Level 8)
* these are the recommended optional modules for BA (Hons) Business with Marketing students
Year 3:
Those who chose to specialise in Marketing in year 3 can chose from core modules including:
· Digital Marketing and Analytics
· Contemporary Consumer Behaviour
· Marketing Communications Mix
· Global Marketing
· Marketing in Action
· Research Design & Methods which prepares students for their final-year dissertation/project
Year 4:
The Honours year focuses on advanced marketing strategies and research. Students will complete an Honours Dissertation/project module worth 40 credit points, alongside the following core modules:
· Marketing Strategy Theory
· Brands and Branding
· AI & Marketing
· Customer Experiences and Relationships
Assessment methods
You will be taught through a combination of lectures, tutorials, and workshops, providing both theoretical knowledge and practical insights.
There will also be group work and independent study, allowing you to develop essential transferable skills such as research, presentation, communication, and teamwork.
The BA (Hons) Business with Marketing programme employs a diverse range of assessment methods to reflect real-world business and marketing practices. These include:
· Presentations
· Reports
· Essays
· Digital creative work
· Practical assessments
· Portfolios
This variety ensures you build a comprehensive skill set, preparing you for the dynamic demands of the marketing profession.
Tuition fees
Select where you currently live to see what you'll pay:
Extra funding
Visit www.uws.ac.uk/scholarships
The Uni
Paisley Campus
Business and Creative Industries
What students say
We've crunched the numbers to see if the overall teaching satisfaction score here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Business studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Business studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
The number of business studies graduates fell significantly last year after a long period of increase. But there were still more than 14,000 degrees awarded and this is the third most popular subject for new graduates. Because so many graduates get business studies degrees, you can find them everywhere in the economy, and very few jobs are completely out of reach for a good business studies graduate. Around 40% go into jobs in finance, sales, recruitment, management (particularly retail) or marketing. There is also a small (but well paid) group who take their technical skills into computing and IT. Thousands of graduates from this subject go into professional jobs every year, and average starting salaries are above the average for all subjects and particularly healthy in London where they top £25k. Graduates with good degree grades in business studies are much more likely to get good jobs, so don’t be complacent, and keep a close eye on your grades.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Business studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£22k
£25k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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