Business and Marketing
University of the West of Scotland
UCAS Code: N1N5 | Bachelor of Arts (with Honours) - BA (Hons)
University of the West of Scotland
UCAS Code: N1N5 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
For year 2 entry, BBB required
International Baccalaureate Diploma Programme
For year 2 entry, 28 points required
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
Pearson BTEC Extended Diploma (QCF)
For year 2 entry, DDM required in relevant subject
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
For year 2 entry, DDM in relevant business subject
Scottish HNC
Entry to Year 2 with a HNC in one of the following titles: Marketing; Advertising & PR; Branding; Fashion Business; Digital Business; Business; Fashion Marketing; Management
Scottish HND
Entry to Year 3 with a HND in one of the following titles: Marketing; Advertising & PR; Branding; Fashion Business; Digital Business; Business
Scottish Higher
T Level
Pass (C and above)
For Year 2 entry, Grade M required
UCAS Tariff
About this course
The BA (Hons) Business & Marketing programme will provide you with the specialist skills and knowledge to excel as a marketing professional, giving you a competitive edge in the graduate employment market.
Our Business & Marketing programme is accredited by the Chartered Institute of Marketing (CIM) and offers a pathway towards CIM qualification in due course.
UWS has links with local and national organisations and ensures that the teaching and assessment provided on this programme focuses on the marketing issues that impact businesses today. This will equip you with hands-on experience of applying critical thinking to solve challenges in the workplace.
Programme Highlights
You will develop effective communication skills and knowledge to prepare you for a wide range of traditional and digital business and marketing roles. The specialist marketing and business skills will help you stand out in a competitive job market. You’ll develop effective communication skills and knowledge to prepare you for a wide range of digital business and business and marketing roles. A focus on real industry issues will provide you with the practical experience to solve the business and marketing challenges faced by modern businesses. Graduates from this programme are well placed to pursue Chartered Marketer status through the Chartered Institute of Marketing (CIM). You will work with real companies to deliver business and marketing projects, putting knowledge into practice.
Programme Details
The BA (Hons) Business & Marketing programme allows you to tailor your studies to suit your career goals. Years 1 and 2 of the programme will develop your general and operational knowledge. Years 3 and 4 will deepen your knowledge of marketing principles, helping you develop managerial and strategic business and marketing knowledge. You will complete a dissertation research project on a topic of your choice. You can also choose to undertake a HEAR Award, where you’ll provide marketing support to businesses and increase your hands-on experience.
Students have core business and marketing modules to study and have a wide selection of optional modules that they can choose to study too. Subjects include Introduction to Marketing, Marketing For a Better Future, Introducing People Management, Introduction to Accounting and Finance, Marketing Research Practice, Global Marketing, Digital Marketing and Analytics, Marketing Communications Mix, Contemporary Consumer Behaviour and many more.
Careers
Graduates from the BA (Hons) Business & Marketing programme have extensive knowledge of business and marketing techniques and an understanding of what makes a business environment successful.
Graduates go on to secure roles in the areas of:
Project director
Sales promotion manager
PR manager
Product manager
Marketing research specialist
Marketing and business process manager
Business development & marketing executive
Digital marketing executive
Social media manager
Modules
Year 1:
In the first year, students will be introduced to the world of business and will study foundation modules in marketing alongside modules in Introducing People Management, Introduction to Accounting & Finance, and Academic, Professional and Personal Development (APPD)-Aspire. Students may also choose from a wide selection of options, including Data Analysis, Economic Principles for Business, Entrepreneurial Opportunity, Tourism and the Experience Economy or languages.
Year 2:
The second year provides a platform for practitioner development, with core modules in Marketing Research Practice, Global Marketing, People, Planet and Profit, Contemporary Consumer Behaviour, and Customer Service Skills, together with several other options from a suite of subjects.
Year 3:
The degree level provision offers specialist study of a more strategic nature, including core modules in Marketing Communications Mix, B2B Marketing and Relationship Networks, Digital Marketing and Analytics, and a module in Research Design and Methods which aims to prepare students for the Honours year. A selection of optional modules will also be available.
Year 4:
The Honours year is slightly more conceptual, focusing on an Honours project module worth 40 credit points. Core modules include Marketing Strategy Theory, Brands and Branding, Customer Experiences and Relationships. Specialist complementary optional modules will also be available.
Assessment methods
You will be taught through a combination of lectures, tutorials and workshops.
There will also be group work and independent learning to ensure you develop transferable skills such as research, presentation, communication and working as part of a team.
Our Marketing degree is mainly assessed using a variety of assessment methods including:
Presentations
Reports
Essays
Digital creative work
Practical assessment
Portfolios
Tuition fees
Select where you currently live to see what you'll pay:
Extra funding
Visit www.uws.ac.uk/scholarships
The Uni
Paisley Campus
Business and Creative Industries
What students say
How do students rate their degree experience?
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Business computing
Teaching and learning
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Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
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Business computing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Business computing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£24k
£25k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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