The BA Business Enterprise and Marketing has been designed to ignite your entrepreneurial spirit and equip you with the skills and knowledge needed to thrive in the dynamic world of self-employment or small and medium-sized enterprises (SMEs). Our BA Business Enterprise and Marketing degree will provide you with the opportunity to develop your business acumen so that you can turn your vocational passion into a thriving commercial business. We believe that true success lies at the intersection of passion and profession. The curriculum is designed to help you focus on your niche and home in on what makes your entrepreneurial journey uniquely yours. You will graduate not only with a degree but with a portfolio of applied knowledge ready to make an impact.

In this degree programme, you will delve into the principles of business creation and marketing, providing you with a strong foundation for establishing and managing your own business venture. From understanding market trends to mastering start-up essentials, you will acquire the skills necessary to navigate a business setting. The programme curriculum has been designed to keep you ahead of the curve, teaching you to anticipate changes, embrace challenges, and turn disruptions into opportunities. From a leadership perspective, you will develop the skills required to drive positive change. You will be introduced to the concept of corporate social responsibility and learn how to lead in a way that is adaptable, collaborative and beneficial for future generations.

The skills included in your degree reflect market expectations of a business degree and those of the Quality Assurance Agents (QAA) which oversees university degree programmes.

On completion of your degree, you may wish to study at postgraduate or master’s level at UWS in our business related programmes, either on a full-time or part-time basis. On completion of this, you may even choose to study towards completion of a doctorate.

The BA Business Enterprise and Marketing programme uses a wide range of learning, teaching, and assessment strategies that will help you to attain the learning outcomes of the programme.

Within each module, assessment methods have been designed and developed in line with the appropriate learning outcomes. These will help you to develop employability and interpersonal skills and encourage you to reflect on what you have learned. Importantly, assessments afford you the opportunity to contextualize your work within the area of the market that you aspire to move in to.

In your first term of study you will be introduced to a set of academic modules focused on developing your business acumen and entrepreneurial ability. These modules will help you to better understand how to turn your specific vocational passion into a thriving commercial business.
Modules in Term 1 include:
• Enterprise Creation
• Emerging Issues in Business
• Contemporary Consumer Behaviour

Modules in Term 2 include:
• Marketing Communications Mix
• Responsible Leadership
• Professional Development Experience

The BA Business Enterprise and Marketing degree will provide you, as a student, with a range of formative and summative assessment opportunities. This will include a range of group and individual reports, portfolios, debates and presentations and the development of podcasts and campaigns. Assessments will enable you to showcase and develop other core and meta skills, including digital literacy, communication, initiative leading and creativity.
Your studies will be supported by quality learning materials available on our UWS learning platform Aula, where you will have access to a range of resources including case studies, questions with solutions, discussion boards, journal articles and quizzes. The Aula site will also be used for submission of assessments. Self-learning is key to your success, but you will be supported throughout your time on the programme.