Marketing Data Analytics
University of Bedfordshire
UCAS Code: N700 | Bachelor of Science (with Honours) - BSc (Hons)
University of Bedfordshire
UCAS Code: N700 | Bachelor of Science (with Honours) - BSc (Hons)
Entry requirements
A level
96 UCAS Tariff points
GCSE/National 4/National 5
Maths GCSE grade 5 required
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
96 UCAS Tariff points
UCAS Tariff
About this course
Power up your career with our new BSc Marketing Data Analytics course, designed to meet the growing demand for graduates who can use leading-edge industry standard analytics tools such as R, Python, Excel and Tableau. You’ll learn how to combine art with science as you transform market and customer data into business insights, using your findings to make both strategic and tactical marketing recommendations to drive business success.
You’ll make use of our new Business Analytics Suite and be taught by experts in data analysis to make decisions in marketing such as target customer profile selection, which product features to develop or how much to invest at most in a marketing campaign whilst still achieving profitability.
This course is aimed at anyone who wants to apply for a graduate position involving the use of data analysis to inform business and marketing decisions. Typical job roles would be Marketing Analyst, Marketing Strategist, Customer Insight Specialist or Business Analyst. The course may also appeal to those working in marketing/business who strive to improve their decision making by using a data-driven approach to advance their career. The course is likely to appeal to those who have strong numerical/analytical skills or who are keen on developing these skills to boost a firm's profitability. On graduation you can expect to be highly in demand and to be able to command an above average graduate salary.
The Uni
Luton Campus
Department of Business Systems and Operations
What students say
We've crunched the numbers to see if the overall teaching satisfaction score here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£21k
£26k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Higher entry requirements
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Teaching Excellence Framework (TEF):
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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