Modules

Modules may include:

Year 1
Content Writing - 20 credits
Writing effective content is central to successful communication and promotion. Being able to create interesting, appropriate and effective copy for a variety of platforms will strengthen a brand and successfully communicate its ideas, concepts and ethos.

Visual Communication - 20 credits
As a promoter in the industry your role is to communicate successfully with an audience. The decisions you make with image, type and layout impact the message of your artwork. This module will introduce you to visual communication and allow you to begin to consider how your work communicates with an audience.

Creative Professional - 20 credits
This module serves as an introduction to what it is to be a creative professional looking at the breadth of roles and career opportunities within the creative arts, and asking you to consider your own professional trajectory.

Commercial Practice - 20 credits
This module will introduce you to the realities of freelance practice in the contemporary creative industries. Building on the ‘Creative Professional’ module you will produce a commercially viable outlet for your work which reflects current practice and career aspirations. Working together with your peers from other creative disciplines you will be introduced to the breadth of opportunities and potential outlets for commercial creative practice.

Making Creative Content - 40 credits
This module will introduce you to a range of skills to manage the development and realisation of a creative brand campaign, planning a campaign from concept development to finished images.

Year 2
Trend Forecasting - 20 credits
Trend forecasting is integral to the creation of products, brand development and identity. When working in the content creation and promotion industry it is important that you understand trend forecasting and can effectively communicate brands in a way that reflects brand ethos and future goals. This module will allow you to research and identify trend drivers such as social, cultural, and environmental shifts and develop new, innovative, and relevant visuals, products, and content.

Collaboration - 20 credits
Collaborative practice is increasingly important to the industry. If entering the professional career of freelance practitioner you would likely collaborate with other creatives regularly to produce innovative projects and to respond to client briefs. This module requires you to work in collaboration with a practitioner from another creative field to produce a collective practical outcome. Collaboration will allow you to explore your practice in expanded and diverse forms to encourage experimental outcomes

Working in the Content Creation and Promotion Industry - 20 credits
This module will provide you with the opportunity to apply your practice to the content creation and promotion industry. Through a live brief and the creation of self-promotional materials you will develop your professional identity and employability skills.

Promoting a Live Event- 20 credits
In this module students will be given the opportunity to pitch and design a creative project to promote a live event. This will allow them to build collaboration skills giving them an insight into working in real life scenarios.

International Marketing and Promotion - 20 credits
As a professional working in content creation and promotion, there is a requirement to produce work for an international market, therefore, it is important that a content creation and promotion graduate has a good understanding of how their work will be received by a global audience.

Contemporary Issues in Content Creation and Promotion - 20 credits
This module introduces you to current debates, themes and issues surrounding contemporary content creation and promotion practice. This module will equip you with a critical perspective and highlight areas of particular interest that could be developed into further study.

Assessment methods

● Presentations
● Case Study
● Skills audit
● Design work
● Projects
● Written content pieces
● Reflections
● Portfolio work