Marketing with a Foundation Year
Swansea University
UCAS Code: N50F | Bachelor of Science (with Honours) - BSc (Hons)
Swansea University
UCAS Code: N50F | Bachelor of Science (with Honours) - BSc (Hons)
Entry requirements
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
UCAS Tariff
Swansea University accepts the Advanced Skills Baccalaureate Wales as fully equivalent to x1 A-Level.
About this course
Are you interested in an exciting career in the diverse field of marketing, where your expert knowledge and skills can be used to anticipate customer behaviours, create advertising campaigns, manage brand reputation and influence global product demand? If so, then the BSc Marketing with a Foundation Year degree at Swansea University is ideal.
The Foundation Year is an excellent pathway to gaining essential knowledge and skills, before joining Year 1 students of the BSc Marketing degree within the School of Management. If you don’t attain the necessary grades to enrol on to the BSc Marketing course, the BSc Marketing with a Foundation Year degree is for you.
The Foundation Year is taught at The College, located next to the School of Management. Once you complete this year, you will move to the School of Management building for the remainder of your studies.
Across the four year course, you will develop an understanding in key marketing and management principles whilst honing your marketing abilities through pursuing specialist topics such as consumer behaviour, social media marketing, market research, marketing communications, application development and international marketing.
With this course you will gain the skills needed for a stimulating career as a marketing practitioner and develop the critical thinking to make well informed strategic marketing decisions that make real world impact.
Get ready for exciting career opportunities in a variety of roles including communications, insights, content marketing, customer experience, influencer marketing and digital optimisation.
Why Marketing with a Foundation Year at Swansea?
• Accredited by nationally recognised bodies, such as the leading professional marketing body, The Chartered Institute of Marketing (CIM)
• Tailor your course to suit your interests and career goals – choose from a huge selection of optional modules
• Get real-world know-how from our world-leading lecturers with unrivalled experience in both industry and academia.
• The Foundation Year will be taught at The College, a state of the art building based on Bay Campus
• The final three years of the degree will be taught at the £22 million School of Management building, located next to The College on Bay Campus
• Marketing at Swansea University is ranked in the Top 50 in the World (QS World University Rankings by Subject 2025)
Modules
The foundation Year (Year 0), taught at The College, combines both subject specific and study skill content, to enable successful integration into Year 1 of the Marketing programme.
Your first year of of the degree is made up of all compulsory modules covering key elements of Business Management and Marketing. Compulsory modules are studied by all students on the programme, meaning you are automatically enrolled. Examples of modules include:
Marketing, Managing People, Operations Management, Key Skills for Business, The Global Context of Organisation
Your second year will comprise of a mixture of compulsory and optional modules. You will specialise in marketing specific modules yet also have the chance to explore elective modules from other business disciplines. Examples of modules include:
Digital Marketing, Marketing Research, Business Analytics, International Marketing, Integrated Marketing Communications, Change Management, Critical Thinking in Entrepreneurship, Contemporary Issues in Tourism, Business and Employment Law, Management Consulting, e-Business
Your final year will include the choice between an independent dissertation in the area of marketing, or a group consultancy project, which will include both group and individual assessment.
Examples of modules include:
Sustainability Marketing, Digital Marketing Management, Strategic Sales Management, Strategic Marketing Planning, Contemporary Issues in Marketing
Assessment methods
We offer a variety of assessment methods within our programmes. In addition to traditional examinations and essays, examples of alternative assessment include:
• Marketing Plan
• Video for Digital Marketing Proposal
• Application proposal and development
• Sales Proposal
Throughout your undergraduate Marketing degree, you will develop excellent research and analytical skills and learn to present your ideas effectively both verbally and in writing.
For full breakdown of course structure and assessment, please get in touch with us at study@swansea.ac.uk
What students say
We've crunched the numbers to see if the overall teaching satisfaction score here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£23k
£27k
£31k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
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It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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