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Sheffield Hallam University

UCAS Code: AA03 | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements

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About this course

Course option

1year

Full-time | 2025

Subjects

Event management

Multimedia journalism

**Please check the Sheffield Hallam University website for the latest information**

**Course summary**
- Learn in our state-of-the-art Esports lab and use our content creation suite.

- Build a portfolio that showcases your applied knowledge and capabilities to future employers.

- Develop the skills to design, host, and evaluate live Esports events.

- Gain transferable skills for industries such as media, event management, marketing, and digital strategy.

- Graduate with industry-recognised certifications in Licensing (BIIAB) and Health and Safety (IOSH).

Esports is an exciting and fast-growing industry where individuals and teams compete online and at spectator events. This innovative course brings together esports culture, content creation, enterprise, journalism, and event management to develop your knowledge and build a standout portfolio. Blending practical experience with theoretical learning, it equips you with the skills and expertise to succeed in the dynamic esports industry and beyond.

**How you learn**
To enable you to develop and practise skills, you will be introduced to broad concepts and knowledge relevant to a range of different courses.

The majority of the learning involves developing your interest in professional practice and academic skills. You'll receive face-to-face feedback regularly to help you complete tasks and assignments set in seminars and independent study time.

In addition, you will be guided in each module via week-by-week content on the e-learning portal. This will provide you with directed learning materials and online reading lists. You will also undertake some IT-based workshops.

There is a wide variety of assessments used on the course such as tests, report writing, essay writing, poster presentations, project planning and reflective writing.

You learn through:

- Lectures

- Seminars

- Problem-based activities

- Group and individual work

- Dedicated tutor support

- Independent learning

**Key Themes**
This course offers a comprehensive exploration of the esports industry, combining practical experience with academic insights. You will organise, host, and evaluate live esports events to develop project management skills and build a professional portfolio that showcases real-world applications of your knowledge.

The course delves into content creation, live streaming, sports commentary, and media management, while also exploring the culture of competitive gaming, player psychology, and team dynamics to enhance coaching and management abilities.

Entrepreneurial and leadership skills are a core focus, preparing you for roles such as team manager, event organiser, or esports entrepreneur.

Contemporary issues like inclusivity, ethics, and digital wellbeing are addressed, ensuring you are equipped to navigate the challenges of this evolving industry.

Alongside transferable skills such as critical analysis, marketing, and stakeholder management, you will also earn industry-recognised certifications, including Licensing (BIIAB) and Health and Safety (IOSH), to enhance your employability.

**Applied learning**
Our modules are designed to align perfectly with the skills you’ll need to succeed in esports. Each assessment is carefully crafted to match specific learning outcomes, helping you build essential skills while showcasing your unique talents. With varied assessment styles, you'll develop abilities relevant to the Esports industry—like event planning, media management, and leadership—ensuring you’re ready to stand out as a professional. This approach gives every student the chance to shine by highlighting your individual strengths and preparing you for real-world opportunities.

Modules

Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

Compulsory modules:
Esports Business Management
Hot Topics In Events, Festivals, And Esports
Live Esports Experience
Strategic Experience Design

Assessment methods

Coursework, practical.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,535
per year
England
£9,535
per year
Northern Ireland
£9,535
per year
Republic of Ireland
£9,535
per year
Scotland
£9,535
per year
Wales
£9,535
per year

Extra funding

Scholarships, discounts and bursaries may be available to students who study this course.

The Uni

Course location:

Sheffield Hallam University

Department:

College of Business Technology and Engineering

Read full university profile

What students say

We've crunched the numbers to see if the overall teaching satisfaction score here is high, medium or low compared to students studying this subject(s) at other universities.

83%
Event management
80%
Multimedia journalism

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

Teaching and learning

81%
Staff make the subject interesting
87%
Staff are good at explaining things
83%
Ideas and concepts are explored in-depth
80%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

78%
Library resources
80%
IT resources
81%
Course specific equipment and facilities
74%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

91%
UK students
9%
International students
35%
Male students
65%
Female students
76%
2:1 or above
11%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

Journalism

Teaching and learning

65%
Staff make the subject interesting
70%
Staff are good at explaining things
74%
Ideas and concepts are explored in-depth
69%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

76%
Library resources
69%
IT resources
80%
Course specific equipment and facilities
54%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

99%
UK students
1%
International students
72%
Male students
28%
Female students
77%
2:1 or above
20%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation

The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£24,000
low
Average annual salary
89%
med
Employed or in further education
55%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

45%
Sales, marketing and related associate professionals
5%
Customer service occupations
4%
Public services and other associate professionals

This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.

Journalism

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

Top job areas of graduates

27%
Sales, marketing and related associate professionals
14%
Customer service occupations
10%
Media professionals

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Tourism, transport and travel

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£22k

£22k

£27k

£27k

£32k

£32k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Journalism

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£17k

£17k

£22k

£22k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here