**Foundation Year**
Our Foundation Year provides an excellent alternative route to Keele, providing a unique opportunity to better prepare for your chosen degree, and with guaranteed entry onto your undergraduate course once you successfully complete your Foundation Year. This extra year of study can improve your academic skills, expand your subject knowledge, give you a better understanding of higher education and, perhaps most importantly of all, build your confidence. On the Keele Foundation Year, you'll study on campus, joining our undergraduate community from the outset, with access to all the facilities and support that you'd get as an undergraduate student at Keele.

**International Students**
For International Students, Foundation Years are delivered through our dedicated on-campus provider, Keele University International College. Applications for International Foundation Years are also handled by KUIC; please do not apply via UCAS as the University will not be able to process your application and you may still be charged the UCAS application fee. To find out more and to apply for an International Foundation Year, visit https://kuic.keele.ac.uk/

**Esports Business Management**
Passionate about gaming and inspired to learn more about the global esports industry? Our Esports Business Management BA will help you develop a holistic view of this exciting creative industry and provide you with the savvy business knowledge and hands-on experience vital for you to pursue a career in this highly competitive and booming sector.

**Why choose this course?**
- Advance your business skills and harness your enthusiasm for esports to gain valuable industry insights

- Gain a competitive edge with our Professional and Academic Development Programme

- Option to spend a year working in industry, or undertake an entrepreneurship year

- Opportunities to study abroad

- Study alongside innovative companies based in Keele Business School

Explore the esports industry in depth with our Esports Business Management BA and build a solid foundation in business concepts while gaining valuable practical experience. You’ll develop professional skills to enhance your employability, preparing you for exciting career opportunities in the thriving esports sector or related fields such as marketing or consultancy.

You’ll draw on your own experiences as an esports consumer, engage in current industry debates, research future trends and analyse the demographics of esports consumers. You will also develop expertise in areas such as sponsorship, consumer behaviour, environmental issues, media relationships and managing esports teams.

How does the esports industry promote itself, and how does it overcome public misconceptions? Marketing plays a key role in shaping the public image of esports and addressing preconceived ideas about the sector. To help you understand the issues, you’ll explore fandom, marketing, media, events and sponsorship in the sphere of esports.

**About Keele**
Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.