Fashion Retail Academy
UCAS Code: UXD1 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
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About this course
Engaging, visually exciting and functional user experiences are more important than ever for the fashion industry, and having a bad online experience can result in less customers or users. With our BA (Hons) User Experience Design for Retail degree you’ll develop the essential technology and creative skills to create user experiences that are intuitive, engaging and cultivate brand loyalty. User experience (UX) design focuses on the usability and function of a platform, as well as how users interact with it, while user interface (UI) design focuses on the aesthetics and construction of what the user sees, taking concepts to the final, customer-facing product. This course has been created in collaboration with industry to give students the most up-to-date knowledge and skills.
Through lectures, seminars, tutorials, workshops and projects, you’ll develop the essential design, storytelling and communication skills needed to succeed in a fashion focused UX/UI design role.
You will:
- Learn the technical skills needed to create and implement innovative user experience strategies
- Be assigned a personal industry mentor to work with throughout the course
- Develop your practical skill set and learn advance UX/UI design skills such as prototyping, A/B testing and design accessibility
- Explore the creative and analytical aspects of user experience and user interface roles, and understand how they relate to each other
- Learn how to use software used by industry, including Adobe XD and Figma
- Work on live projects set by our brand partners and complete work placements with our industry partners
- Learn how to adopt a design mindset and create innovative solutions for problems faced by users
- Gain a comprehensive insight into the theory and practice of design and learn how to apply this to your work
- Complete a self-directed Personal Professional Project that allows you to demonstrate your skills and knowledge
This course requires a laptop capable of running: Adobe Cloud and Figma
Industry Enrichment
We work with over 140 brands at the FRA. Our courses include practical, industry-focused content taught by some of fashion’s biggest names to give you valuable skills and work experience.
Industry enrichment opportunities include:
Industry mentorship scheme: Work with your own dedicated industry mentor throughout your course. You’ll meet a minimum of once a term, and they’ll be there to support and guide you.
Work placements: You’ll have a work placement with one of our brand partners each year. In the first year of your undergraduate degree, you’ll complete a three-week work placement. In your second year, your work placement will be either 3 weeks full time or two days a week over 3 months.
Talks, masterclasses and live industry projects: Attend talks and masterclasses led by some of the top names in fashion and retail, and complete projects set by industry partners who will give you feedback and advice.
Modules
Throughout the course you’ll develop the technical, design, analytical and creative skills needed for a career in UX/UI design. You’ll learn through a mix of classes and lectures, individual study, creative projects and industry enrichment that is integrated throughout the course in the form of masterclasses, live projects, mentorship schemes and work placements.
Year One
The first year of study is about learning the difference between User Experience (UX) and User Interface (UI) design and understanding how both areas work together to create vital user experiences that ensure businesses meet their goals. You’ll explore the fundamental practices and skills of both areas and develop your practice in this emerging area of the industry, as well understand the environmental, social and ethical impacts of user experience and user interface design.
Modules:
Level 4
- Study & Research Skills – 20 Credits
- UX/UI Design Fundamentals – 40 Credits
- Design Thinking & Concept Development – 40 Credits
- The Fashion Industry – 20 Credits
Level 5
- UX/UI Design Production – 40 Credits
- Usability – 20 Credits
Year Two
In your second year of study, you’ll explore how emerging technology and future design principles are changing consumer connectivity and learn how to build storytelling into the development process. You’ll develop advance UX/UI design skills including prototyping, wireframing, A/B testing and design accessibility. You’ll undertake an individual project that allows you to showcase your professional knowledge and skills. For the live project you’ll work with a brand, focusing on user experience.
Modules:
Level 5
- Interactive Experiences Through Storytelling – 40 Credits
- Consumer Behaviour – 20 Credits
Level 6
- Personal Professional Project – 40 Credits
- Global Markets – 20 Credits
- Live Project & Industry Experience: UX/UI – 40 Credits
- Entrepreneurial Practice – 20 Credits
*This course is subject to validation. Modules may change during the approvals process.
You will complete work placements as part of the course.
20 credit modules: total study time 200 hours, taught: 50 hours
40 credit modules: total study time 400 hours, taught: 100 hours
This course requires a laptop capable of running: Adobe Cloud and Figma
Assessment methods
This course is assessed via 100% coursework. The assessment tools include, but aren’t limited to, professionally relevant projects, essays and presentations.
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