Find the perfect course for you - chat with Diggory, our new AI uni coach.

Art Direction For Fashion (Accelerated Degree)

Fashion Retail Academy

UCAS Code: ADF1 | Bachelor of Arts (with Honours) - BA (Hons)

Fashion Retail Academy

UCAS Code: ADF1 | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements

We welcome A Levels in a wide range of subjects, especially in those relevant to the course for which you apply.

We may consider a standalone AS in a relevant subject, if it is taken along with other A Levels and if an A Level has not been taken in the same subject. However, you will not be disadvantaged if you do not have a standalone AS subject as we will not ordinarily use them in our offers.

60 credits (with a minimum of 45 credits achieved at level 3) in a relevant subject.

A typical offer is between 104 and 120 UCAS points

Acceptable when combined with other qualifications

24 points

A typical offer is between 104 and 120 UCAS points

A typical offer is between 104 and 120 UCAS points

Acceptable when combined with other qualifications

Acceptable when combined with other qualifications

Acceptable when combined with other qualifications

A typical offer is between 104 and 120 UCAS points

A typical offer is between 104 and 120 UCAS points

A typical offer is between 104 and 120 UCAS points

UCAS Tariff

104-120

A typical offer is between 104 and 120 UCAS points for entry to undergraduate courses, primarily from Level 3 equivalent qualifications such as A levels, a BTEC Extended Diploma or a Foundation Diploma. You can check how many points your qualifications are worth using the online UCAS Tariff Calculator. Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed. We encourage you to get in touch if you are predicted points below this range, thinking about transferring from another institution, or if you have other qualifications or professional experience as we may be able to consider you. If English is not your first language, we accept a range of recognised language qualifications that are equivalent to the IELTS Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. If you require a Tier 4 student visa to study in the UK, you must take an approved Secure English Language Test (SELT) to fulfil government visa requirements.

A minimum of 40 UCAS tariff points, when combined with a minimum of 64 UCAS tariff points from the Supporting Qualifications

About this course

Course option

2years

Full-time | 2025

This degree will build your understanding of fashion imagery and photography, teaching you the essential skills, knowledge and techniques to excel in industry. You’ll discover the impact of art on fashion, learn about fashion communication and storytelling, and draw on cultural influences to create inspiring visual media.
Through lectures, seminars, tutorials, workshops and projects, you’ll develop the essential skills to succeed in the fashion industry as a photographer, editor, illustrator or art director.

You will:
• Understand the theories of fashion imagery and storytelling
• Be assigned a personal industry mentor to work with throughout the course
• Learn the technical skills needed to create engaging imagery for fashion
• Develop the technical, research, creative and analytical skills needed for a fashion imagery role
• Understand how to draw on cultural influences to create inspiring visual media
• Learn about zine culture and independent publishing
• Experiment with areas such as photography, moving image/film, 3D design, digital platforms, illustrations, art direction and graphic design
• Work on live projects and complete work placements with our industry partners
• Complete a self-directed Personal Professional Project that allows you to show your skills and knowledge, and contextualise these in alignment with your career goals

Modules

Throughout the course you’ll develop the technical, analytical and creative skills needed for a successful start to your career in fashion photography and image making. You’ll learn through a mix of classes and lectures, individual study, creative projects and industry enrichment that is integrated throughout the course in the form of masterclasses, live projects, one on one industry mentoring and work placements.

Year One
The first year of degree study will introduce you to the fundamentals of fashion image making roles. You’ll learn about fashion imagery and storytelling, develop your theoretical awareness and widen your understanding of how fashion intersects with art and commerce.
Modules:
• Fashion Image – 40 Credits
• The Culture Now – 40 Credits
• The Art & Fashion – 40 Credits
• Study & Research Skills – 20 Credits
• The Fashion Industry – 20 Credits
• Fashion Storytelling – 20 Credits

Year Two
In your second year, you’ll develop your knowledge and skills in zine generation (learning about the zeitgeist of independent publishing) and develop your own specialism. You’ll undertake an individualised project that allows you to showcase your professional knowledge and skills.
Modules:
• Zine Generation – 40 Credits
• Personal Professional Project – 40 Credits
• Live Project & Industry Experience: Concept Development – 40 Credits
• The Client – 20 Credits
• Global Markets – 20 Credits
• Entrepreneurial Practice – 20 Credits

Course structures and modules can change as part of our curriculum enhancement and review processes.
*This course is subject to validation. Modules may change during the approvals process.
20 credit modules: total study time 200 hours, taught: 50 hours
40 credit modules: total study time 400 hours, taught: 100 hours

Assessment methods

Our courses are assessed via 100% coursework. The assessment tools include, but aren’t limited to, professionally relevant projects, essays and presentations. You will complete work placements as part of the course.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£11,100
per year
England
£11,100
per year
EU
£11,100
per year
Northern Ireland
£11,100
per year
Scotland
£11,100
per year
Wales
£11,100
per year

The Uni

Course location:

Fashion Retail Academy

Department:

Fashion Retail Academy

Read full university profile

What students say

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

After graduation

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

Have a question about this info? Learn more here

This is the percentage of applicants to this course who received an offer last year, through Ucas.

Have a question about this info? Learn more here

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here