This BA Digital Media is ideal if you are keen to gain knowledge and skills of the most recent advances relating to digital media and culture: from wearable technologies and artificial intelligence, to social media influencers and algorithmic bias.

**Why choose this course?**

- This course gives you the opportunity to follow your interests and career aspirations pursuing the subject of digital media more deeply or specialising further on a pathway related to culture, creative practice, marketing or business analytics.

- Whether you study towards the BA Digital Media or one of its pathways, you will develop valuable practical skills and broad yet highly transferable knowledge relating to digital media, and suited to the twenty-first-century context.

- You will not only explore digital media theories with leading scholars and practitioners, but also learn how to become a digital media professional.

**What you will learn**

You can study towards a BA Digital Media or follow a pathway of particular modules to finish with one of the following awards:

- BA Digital Media and Culture

- BA Digital Media and Creative Practice

- BA Digital Media with Marketing

- BA Digital Media with Business Analytics

**How you will learn**

You will be taught in highly interactive classes with students from different walks of life who bring together interesting professional working experiences and different cultural and educational backgrounds.

You will engage in lectures, seminars and practical workshops where you can experiment across multiple arts and media forms, devices and platforms to gain an essential portfolio of skills needed for contemporary media and creative work. These classes are complemented by guest lectures.

This course is available to study full- or part-time. **Classes take place in the evening**.

**Foundation Year**

If you opt for the Foundation Year route, this will fully prepare you for undergraduate study. It is ideal if you are returning to study after a gap, or if you have not previously studied the relevant subjects, or if you didn't achieve the grades you need for a place on your chosen undergraduate degree.

**Highlights**

- In media and cultural studies, Birkbeck fosters an especially research-intensive environment. We offer an extensive portfolio of internationally respected courses that span a variety of academic disciplines and engage with the latest ideas and techniques in journalism, media and cultural theory, arts policy and management, film and television studies, creative marketing, digital culture and East Asian cultural studies.

- Attend our dynamic programme of seminars, events and guest lectures organised by affiliated research centres and networks.

- Our Bloomsbury campus includes facilities such as the award-winning Birkbeck Cinema, the Peltz Gallery, and computer labs equipped with video editing, print layout and web design software packages.

- Birkbeck was ranked as one of the top four universities in the UK for its Art and Design research in the 2021 Research Excellence Framework.

**Careers and employability**

On successfully completing this digital media course, you will have gained an array of valuable transferable skills including:

- the ability to work as part of a team

- high-level oral and written communication skills in English

- research skills

- skills in evaluating and assessing types of information

- the ability to present yourself and an argument

- transferable applied knowledge in working with digital media devices, software and platforms.

Our graduates go on to work directly in the media or the cultural and creative industries, for example in digital design and management, film and television, curatorial practice, news media, online publishing, magazines, trade publications or public relations.

Others deploy their skills and knowledge in fields such as cultural and educational institutions, public policy or professional communications.