BIMM University
UCAS Code: W376 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
Minimum of 2 A-levels at Grade C or above (64 UCAS), OR BTEC Level 3 equivalent, and normally three GCSEs at a minimum grade C/4, including English Language.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
Mature applicants (19+) who do not hold the minimum entry criteria can be considered for RPP - Recognition of Prior Practice. This is an essay based submission focused on prior professional practice or experiential learning.
You may also need to…
Attend an interview
Perform an audition
Present a portfolio
About this course
**About the course**
Explore the world of digital media and communications, the music business, popular culture, and marketing and PR with BA (Hons) Music Marketing, Media & Communications.
You’ll learn about the rapidly growing fields of digital content creation, writing, storytelling skills, journalistic writing, audience engagement, marketing and public relations. The course also introduces you to how to be a creative entrepreneur in the fast-paced technology and arts economy. Although this course has a strong theoretical and academic basis, it’s highly vocational as well.
Experienced lecturers will guide and mentor your professional development. They’ll support you in your project management and business skills across areas such as globalisation, self-employment, traditional and digital marketing, creative writing, cultural studies, social media, marketing and PR, app creation and various broadcast skills.
You’ll expand your knowledge of broader marketing techniques and their cultural context. You’ll then focus on fine-tuning your specific area of expertise in an area that interests you most, whether that’s in creative writing, digital media or marketing. And, because we know that everyone’s different, you’ll get to choose optional routes. These enable you to specialise and develop your unique area of interest as professional practitioners.
You’ll also have the opportunity to attend guest lectures and gain ‘hands-on’ industry knowledge through unparalleled, exciting work experience placements and internships with music-focused employers. If you’re more interested in exploring entrepreneurial ventures, we’ll support you every step of the way.
**The BIMM University Graduate**
We make sure that when you graduate, your attributes and skills mirror the employment and creative needs of the music industry – both today and in the future.
We aim to equip BIMM graduates with the following qualities, so they have a long lasting career.
- Employable and Entrepreneurial
- Creative, Collaborative and Connected
- Resilient and adaptable
- Globally Aware
- Professional
- Intellectually Curious
- Self-aware
Modules
Students can expect to study the following core modules:
YEAR 1:
- Creative Industries and you 1: Finding your path
- Context and culture of the creative industries
- Introduction to digital media and communications
- Finding your voice
- Popular culture and identity
- Marketing and PR
- The creative entrepreneur
YEAR 2:
- Creative Industries and you 2: Creative Collaboration
- Creativity, Identity and Agency
- Social Media and Digital Marketing
- Critical and creative writing
- Communications techniques
YEAR 3:
- Creative Industries and you 3: Professional Portfolio
- Final Project
- Communication in practice.
A range of optional modules can be selected in years 2 and 3, subject to availability and student demand. Please visit the course information page on the BIMM Music Institute website for a full break down.
Assessment methods
Assessment methods are varied and balanced to suit a wide range of students and may take practical, written, portfolio or other form. Students are given the opportunity to work collaboratively with those studying other music related disciplines, representative of the way in which the Music and wider Creative Industries also require collaboration. All written and portfolio assessments are submitted electronically by way of a Virtual Learning Environment and where possible, feedback is delivered in audio and/or video form, as well as written.
Examples of methods used:
- Practical Exams
- Written exams
- Practical coursework
- Multimedia coursework
- Written coursework
- Presentations
Tuition fees
Select where you currently live to see what you'll pay:
Extra funding
Each year we offer various bursaries and scholarships.
For further information, please view details on the BIMM University website
The Uni
BIMM Music Institute Brighton
BIMM Music Institute Birmingham
BIMM Music Institute London
BIMM Music Institute Bristol
BIMM Music Institute Manchester
Music UK
What students say
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After graduation
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Music marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Journalism
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£15k
£20k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Music marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£18k
£22k
£25k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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