Psychology and Marketing
Aston University, Birmingham
UCAS Code: C8N5 | Bachelor of Science (with Honours) - BSc (Hons)
Aston University, Birmingham
UCAS Code: C8N5 | Bachelor of Science (with Honours) - BSc (Hons)
Entry requirements
A level
BBB in any three A Levels. BBC in any three A Levels plus grade B in either Core Maths or Extended Project Qualification (EPQ). BCC in any three A Levels. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready. RESITS: We welcome applications from students who have retaken exams to improve their grades. Only the highest grades achieved will be considered and resit applications are treated the same as all others. PREDICTIONS AND ACHIEVED GRADES: At Aston University, we are committed to an inclusive admissions process, ensuring every applicant has the best possible opportunity. While our listed grades are the official entry requirements, we understand that predicted grades are estimates. We typically offer candidates predicted to achieve CCC or higher, provided they meet the subject-specific requirements. This approach gives applicants the opportunity to improve upon their predicted grades. However, the offer made will contain the listed grade requirements. We also consider applications from students who have already achieved at least CCC in their A-Levels. These applications are reviewed on a case-by-case basis, considering the strength of the application, a strong academic reference and any explanations for gaps in academic history.
Access to HE Diploma
Successful completion of the QAA-recognised Access Diploma with 45 credits at Level 3. You must obtain a minimum of 15 Distinctions and 30 Merits. Please note that we do not accept the English and Maths components within the Access qualification and you must meet the GCSE entry requirements.
GCSE/National 4/National 5
Five GCSEs at grade C/4 or above and must include Maths and English Language. Please note that we do not accept Key Skills or Functional Skills in place of these.
International Baccalaureate Diploma Programme
STANDARD: 31 points overall and must include grades 5, 5, 5 in three Higher Level subjects. You must also have Standard Level grade 5 in both Mathematics and English Language. OR CONTEXTUAL: 28 points overall and must include grades 5, 4, 4 in three Higher Level subjects. You must also have Standard Level grade 5 in both Maths and English Language. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
Pearson BTEC 90-Credit Diploma (QCF)
STANDARD: With this BTEC you must also achieve grades BB in two A Level subjects. CONTEXTUAL: With this BTEC you must also achieve grades BC in two A Level subjects. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
STANDARD: With this BTEC you must also achieve grade B in one A Level subject. CONTEXTUAL: With this BTEC you must also achieve grade C in one A Level subject. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
STANDARD: With this BTEC you must also achieve grades BB in two A Level subjects. CONTEXTUAL: With this BTEC you must also achieve grades BC in two A Level subjects. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
STANDARD: With this BTEC we accept any subject with grades DDD. CONTEXTUAL: With this BTEC we accept any subject with grades DDM. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)
STANDARD: With this BTEC you must also achieve grades BB in two A Level subjects. CONTEXTUAL: With this BTEC you must also achieve grades BC in two A Level subjects. Contextual offers are made as part of Aston University's Aston Ready Scheme. Please see the criteria and further details at https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready.
Scottish Advanced Higher
Scottish Higher
T Level
We accept grade Distinction in any of the below subjects: • Design, Surveying and Planning for Construction • Digital Production, Design and Development • Education and Childcare • Building Services Engineering for Construction • Onsite Construction • Digital Business Services • Digital Support Services • Health • Healthcare Science • Science
This will accepted in place of one A Level.
UCAS Tariff
We've calculated how many Ucas points you'll need for this course.
About this course
Our four-year BSc (Hons) Psychology and Marketing course with integrated placement year will enable you to benefit from a unique mix of expert teaching, and real-world placement opportunities, which will help you to develop the skills and insight needed for a variety of careers. Psychology is a fascinating subject that aims to understand why people behave in the way that they do, by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour.
Alongside this, studying marketing will allow you to understand the core concepts of marketing theory and develop skills and experience to apply them in a real-world setting. Psychology and Marketing are, therefore, an ideal combination of complementary disciplines enabling you to apply an understanding of human behaviour and cognition to a marketing context, providing insights into the consumer mind, from branding to buyer behaviour.
Our comprehensive curriculum delves into thought-provoking topics such as cognitive neuropsychology, strategic brand management and social psychology, and is designed to help you develop a range of transferable and practical skills to succeed within your chosen career. Graduates with this mix of skills and knowledge are well placed for careers in a variety of industries.
**Key course benefits:**
- 93% of our students felt positive about the academic support provided on their course (Psychology, National Student Survey, 2024).
- Our BSc (Hons) Psychology and Marketing course is also accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM).
- Our recent graduates have gone on to secure work in organisations such as the BBC, HSBC, Jaguar Land Rover, local Government, PwC, private care companies, and the NHS.
**We no longer offer a Foundation Programme. If you select Year 0 on your application form, this will be amended to Year 1 at the admissions review stage.**
Modules
For a full list of modules and course objectives, visit the course page on Aston University's website: https://www.aston.ac.uk/study/courses/psychology-and-marketing-bsc/
Assessment methods
Our BSc (Hons) Psychology and Marketing curriculum utilises a range of different assessment types and the assessment strategy reflects the national educational requirements in the Framework for Qualifications of Higher Education. You will be assessed throughout the course. A wide range of assessments linked to learning outcomes are used, including:
• class tests/end of year examinations (unseen essay, short answer or multiple-choice questions)
• essays
• research reports (group and individual)
• presentations (group and individual)
• statistics assignments
Tuition fees
Select where you currently live to see what you'll pay:
Extra funding
Please visit our helpful webpage for applicants: https://www.aston.ac.uk/undergraduate/your-application/funding
The Uni
Aston University, Birmingham
School of Psychology
What students say
We've crunched the numbers to see if the overall teaching satisfaction score here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Psychology (non-specific)
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Psychology (non-specific)
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
20 years ago, this was a specialist degree for would-be psychologists but now it is the model of a modern, flexible degree subject. One of the UK's fastest-growing subject at degree level, and the second most popular subject overall (it recently overtook business studies), one in 23 of all graduates last year had psychology degrees. As you'd expect with figures like that, jobs in psychology itself are incredibly competitive, so to stand a chance of securing one, you need to get a postgraduate qualification (probably a doctorate in most fields, especially clinical psychology) and some relevant work experience. But even though there are so many psychology graduates — far more than there are jobs in psychology, and over 13,800 in total last year — this degree has a lower unemployment rate than average because its grads are so flexible and well-regarded by business and other industries across the economy. Everywhere there are good jobs in the UK economy, you'll find psychology graduates - and it's hardly surprising as the course helps you gain a mix of good people skills and excellent number and data handling skills. A psychology degree ticks most employers' boxes — but we'd suggest you don't drop your maths modules.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£24k
£33k
£39k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Psychology (non-specific)
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£21k
£25k
£29k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Teaching Excellence Framework (TEF):
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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