Digital Marketing and Business Management
Abertay University
UCAS Code: N5N1 | Bachelor of Arts (with Honours) - BA (Hons)
Abertay University
UCAS Code: N5N1 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
Entry into Year 2 with BBB to include Business Studies plus one other literate subject
HNC (BTEC)
Business - entry into Year 2
HND (BTEC)
Business - entry into Year 2
International Baccalaureate Diploma Programme
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Business (all pathways) Entry into Year 2 with DDD in Business
Scottish Advanced Higher
Entry into Year 2 to include Business Management plus one other literate subject
Scottish HNC
Entry into Year 2 with an HNC in one of the following:- Advertising & PR - Graded Unit C Business - Graded Unit C Business: Administration & IT - Graded Unit C Business: Management & Leadership - Graded Unit C Business: Marketing & Public Relations - Graded Unit C Events Management - Graded Unit C Hospitality Management - Graded Unit C Hospitality Operations - Graded Unit C Management & Leadership - Graded Unit C Marketing - Graded Unit C Marketing Communications - Graded Unit C Supply Chain Management - Graded Unit C Travel & Tourism - Graded Unit C Entry into Year 1 with an HNC in one of the following:- Accounting - Graded Unit C Administration & IT - Graded Unit C Fashion Business - Graded Unit C Human Resource Management - Graded Unit C Music Business - Graded Unit C Retail Management - Graded Unit C Social Science - Graded Unit C
Scottish HND
Entry into Year 3 with an HND in one of the following:- Advertising & PR - Graded Unit C Business - Graded Unit C Business: Administration & IT - Graded Unit C Business: Management & Leadership - Graded Unit C Business: Marketing & PR - Graded Unit C Marketing - Graded Unit C Entry into Year 2 with an HND in one of the following:- Administration & IT - Graded Units CC Events Management - Graded Unit C Hospitality Management - Graded Unit C Human Resource Management - Graded Unit C Retail Management - Graded Unit C Social Science - Graded Unit C Supply Chain Management - Graded Unit C Travel & Tourism - Graded Unit C Entry into Year 1 with an HND in one of the following:- Music Business - Graded Unit C
Scottish Higher
T Level
Pass (C and above)
in Core Component. Education & Early Years Legal Services Finance Accounting Management & Administration Agriculture, Land Management & Production
UCAS Tariff
We've calculated how many Ucas points you'll need for this course.
About this course
**Our Digital Marketing and Business Management degree gives you strong marketing expertise and business skills for the digital era. Start building your future as a highly effective marketer and manager.**
From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. This degree teaches you how to become ones of them. You'll cover topics like social media marketing, business strategy and market research; developing your marketing expertise and business management at the same time.
**Outstanding work placements & study abroad options**
**Focussed squarely on employability**, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas.
**Find out how businesses really operate** through:
- Expert guest speakers.
- Projects tackling real-world business problems.
- Work placements.
- Campaign pitches.
- Offsite visits.
Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. At the same time, you'll cover all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine.
Successfully completing the course takes you **partway towards a professional CIM qualification**. All of this enhances your CV so you'll be work-ready.
Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges.
**A flexible degree**
You can tailor your studies to suit your interests and career plans.
This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.
**Top 3 in Scotland for overall student satisfaction**
Our Business Management courses ranked **top 3 in Scotland for overall student satisfaction** (NSS 2023). Plus, Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it:
- **Scotland's Top Modern University - Student Satisfaction** (National Student Survey 2023).
- **UK University of the Year 2021 - Teaching Quality** (The Times/Sunday Times Good University Guide).
- **UK Top 10 - Student Satisfaction & Teaching** (Guardian Good University Guide 2021).
Modules
Year 1 core modules (subject to change over time) - ANF101 Introduction to Accounting; BMT103 Managing People & Ideas; BMT107 Introduction to Marketing; SOC103 Sociology of Media. You will also be required to select one option and one elective module. For detailed module information please check our website.
Assessment methods
Assessment varies substantially across modules. Some modules, particularly where there is professional accreditation, have more traditional assessments such as exams. However, where we can, we like to vary the types of assessment. Therefore students can expect to create presentations, videos, posters, reports, research outputs, practical exercises, strategic papers, design processes or products and so on. As the programme has multiple options, students will be able to experience a wide range of assessments.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Abertay Campus
Faculty of Design, Informatics and Business
What students say
We've crunched the numbers to see if the overall teaching satisfaction score here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Business and management (non-specific)
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Business and management (non-specific)
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
As only a small number of students take courses in this subject area, there isn't much information on what graduates do when they finish, so bear that in mind when you review any stats. Management, finance and business roles are common, but it's a good idea to ask tutors what previous graduates taking specific courses went on to do when you're at an open day.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£24k
£26k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Business and management (non-specific)
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£24k
£26k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Explore these similar courses...
Lower entry requirements
Higher entry requirements
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Teaching Excellence Framework (TEF):
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
Have a question about this info? Learn more here
